Your data privacy could be at risk if you sign up for retail loyalty programs

They promise discounts on gas, groceries, and more -- but at what cost? Retail loyalty programs offer tempting perks, yet often come with a hidden price: your privacy. A new Consumer Reports investigation reveals one retailer pushing the limits, raising questions about how much personal information consumers are giving up -- and who might follow their lead. 5 On Your Side's Ashley Rowe explains.